{"id":17735,"date":"2026-07-21T14:34:42","date_gmt":"2026-07-21T14:34:42","guid":{"rendered":"https:\/\/most-education.lv\/digitalais-marketings-un-pardosana\/"},"modified":"2026-07-21T14:47:01","modified_gmt":"2026-07-21T14:47:01","slug":"digitalais-marketings-un-pardosana","status":"publish","type":"page","link":"https:\/\/most-education.lv\/en\/digitalais-marketings-un-pardosana\/","title":{"rendered":"Digit\u0101lais m\u0101rketings un p\u0101rdo\u0161ana"},"content":{"rendered":"

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Tuv\u0101kais kurss \u2013 09.04<\/em><\/span><\/h3>\n

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Digit\u0101lais m\u0101rketings un p\u0101rdo\u0161ana<\/strong><\/span>
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Kompleks\u0101 apm\u0101c\u012bba j\u016bsu att\u012bst\u012bbai<\/strong><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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[\/et_pb_text][et_pb_button button_url=”http:\/\/” button_text=”PIETEIKTIES KURSAM” _builder_version=”4.27.4″ custom_button=”on” button_text_color=”#F7F8F7″ button_bg_color=”#116A39″ button_border_width=”0px” button_border_color=”#ffffff” button_border_radius=”24px” button_font=”||||||||” button_use_icon=”off” global_colors_info=”{}” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”#F7F8F7″ button_bg_enable_color__hover=”on” button_text_color__hover_enabled=”on|desktop” button_text_color__hover=”#116A39″][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/most-education.lv\/wp-content\/uploads\/2026\/01\/ChatGPT-Image-Jan-8-2026-10_23_35-AM.png” title_text=”ChatGPT Image Jan 8, 2026, 10_23_35 AM” _builder_version=”4.27.4″ width=”86%” module_alignment=”center” filter_hue_rotate=”359deg” filter_saturate=”63%” filter_brightness=”95%” filter_contrast=”157%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”0px|||||” global_colors_info=”{}” disabled_on=”on|on|on” disabled=”on”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ text_font=”Roboto||||||||” text_text_color=”#ffffff” text_font_size=”18px” text_line_height=”2em” ul_font=”||||||||” header_font=”–et_global_heading_font||||||||” header_2_font=”Roboto||||||||” header_2_text_color=”#000000″ header_2_font_size=”36px” header_2_line_height=”1.2em” header_3_font=”||||||||” text_orientation=”center” background_layout=”dark” max_width=”1074px” max_width_last_edited=”off|desktop” module_alignment=”center” custom_margin=”25px||-6px||false|false” custom_padding=”|||” header_2_font_size_tablet=”35px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

K\u0101p\u0113c m\u0113s apvienoj\u0101m SMM un digit\u0101lo m\u0101rketingu?<\/strong><\/h2>\n

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Ceturto gadu m\u0113s apm\u0101c\u0101m pieaugu\u0161os div\u0101s galvenaj\u0101s jom\u0101s: SMM un interneta m\u0101rketing\u0101. Ta\u010du, k\u0101 redzam, tehnolo\u0123ijas att\u012bst\u0101s strauji, un uz\u0146\u0113mumiem ir j\u0101piel\u0101gojas izmai\u0146\u0101m. Savuk\u0101rt m\u0113s, k\u0101 izgl\u012bt\u012bbas jomas p\u0101rst\u0101vji, esam pien\u0101kum\u0101 apm\u0101c\u012bt kompetentus speci\u0101listus, kuri prot izmantot digit\u0101los r\u012bkus biznesa att\u012bst\u012bbai. Ko m\u0113s redzam \u0161odien? <\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Ierakstus raksta m\u0101ksl\u012bgais intelekts un tam piemekl\u0113 sapr\u0101t\u012bgu vizu\u0101lo materi\u0101lu.” use_icon=”on” font_icon=”Z||divi||400″ icon_color=”#006B30″ icon_placement=”left” image_icon_width=”24px” _builder_version=”4.27.4″ header_font=”Roboto||||||||” header_text_align=”justify” header_text_color=”#000000″ header_font_size=”18px” header_line_height=”1.2em” min_height=”28px” custom_margin=”||14px|||” custom_padding=”||13px|||” icon_font_size=”24px” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Darba tirg\u016b piepras\u012bts ir tas speci\u0101lists, kur\u0161 sp\u0113j nodro\u0161in\u0101t pilnu pakalpojumu spektru: no soci\u0101lo t\u012bklu lapu uztur\u0113\u0161anas l\u012bdz rekl\u0101mas iestat\u012b\u0161anai Google un piln\u012bgu atskai\u0161u sagatavo\u0161anai.” use_icon=”on” font_icon=”Z||divi||400″ icon_color=”#006B30″ icon_placement=”left” image_icon_width=”24px” _builder_version=”4.27.4″ header_font=”Roboto||||||||” header_text_align=”justify” header_text_color=”#000000″ header_font_size=”18px” header_line_height=”1.2em” body_font=”||||||||” min_height=”20px” icon_font_size=”24px” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Biznesa procesu digitaliz\u0101cija ir sk\u0101rusi praktiski visas nozares, un tie, kas pret to pretojas, k\u013c\u016bs nekonkur\u0113tsp\u0113j\u012bgi un ciet\u012bs zaud\u0113jumus.” use_icon=”on” font_icon=”Z||divi||400″ icon_color=”#006B30″ icon_placement=”left” image_icon_width=”24px” _builder_version=”4.27.4″ header_font=”Roboto||||||||” header_text_align=”justify” header_text_color=”#000000″ header_font_size=”18px” header_line_height=”1.2em” body_font=”||||||||” min_height=”20px” icon_font_size=”24px” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Speci\u0101listiem ir past\u0101v\u012bgi j\u0101apg\u016bst jaunas zin\u0101\u0161anas, un tehnolo\u0123ijas mums \u0161aj\u0101 pal\u012bdz. Patiesi, j\u0101prot t\u0101s pareizi pielietot. ” use_icon=”on” font_icon=”Z||divi||400″ icon_color=”#006B30″ icon_placement=”left” image_icon_width=”24px” _builder_version=”4.27.4″ header_font=”Roboto||||||||” header_text_align=”justify” header_text_color=”#000000″ header_font_size=”18px” header_line_height=”1.2em” body_font=”||||||||” min_height=”20px” icon_font_size=”24px” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Video uzfilm\u0113t ar telefonu un apstr\u0101d\u0101t Cup Cut var pat pirmklasnieks. Bet vai jums tas izdodas? Ja n\u0113, tad ar to steidzami j\u0101r\u012bkojas. ” use_icon=”on” font_icon=”Z||divi||400″ icon_color=”#006B30″ icon_placement=”left” image_icon_width=”24px” _builder_version=”4.27.4″ header_font=”Roboto||||||||” header_text_align=”justify” header_text_color=”#000000″ header_font_size=”18px” header_line_height=”1.2em” body_font=”||||||||” min_height=”20px” icon_font_size=”24px” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Komunik\u0101cijas prasmes joproj\u0101m ir mod\u0113. Cilv\u0113kam, kur\u0161 nodarbojas ar rekl\u0101mu interneta vid\u0113, t\u0101s ir \u012bstas \u201emust-have\u201d prasmes. Bie\u017ei vien j\u0101atrod cilv\u0113ks, j\u0101izdom\u0101 scen\u0101rijs, j\u0101organiz\u0113 viss un j\u0101iztiek bez stresa. Vai m\u0113s jau piemin\u0113j\u0101m stresa notur\u012bbu? ” use_icon=”on” font_icon=”Z||divi||400″ icon_color=”#006B30″ icon_placement=”left” image_icon_width=”24px” _builder_version=”4.27.4″ header_font=”Roboto||||||||” header_text_align=”justify” header_text_color=”#000000″ header_font_size=”18px” header_line_height=”1.2em” body_font=”||||||||” min_height=”20px” icon_font_size=”24px” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/most-education.lv\/wp-content\/uploads\/2025\/07\/Lena-46-1-scaled.jpg” alt=”digital-marketing-most” title_text=”Lena-46″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”programma1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#F7F8F7″ use_background_color_gradient=”on” background_color_gradient_stops=”#ffffff 0%|#f7f8f7 100%” min_height=”1173.4px” custom_margin=”-3px|||||” custom_padding=”6px|||||” animation_style=”fade” global_colors_info=”{}” disabled_on=”on|on|on” disabled=”on”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”_initial” header_font=”Roboto||||||||” header_font_size=”45px” header_2_font=”–et_global_heading_font||||||||” header_2_text_color=”#000000″ text_orientation=”center” custom_margin=”||10px||false|false” global_colors_info=”{}”]<\/p>\n

\u200bM\u0101c\u012bbu programma<\/strong><\/span><\/h1>\n
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[\/et_pb_text][et_pb_heading title=”17 nodarb\u012bbas + projekta aizst\u0101v\u0113\u0161ana” _builder_version=”4.27.4″ _module_preset=”f0c675ea-2574-4d0e-b725-30f8550a8550″ title_level=”h3″ title_font=”Roboto|500||||on|||” title_text_align=”center” title_text_color=”#FFFFFF” title_font_size=”25px” title_letter_spacing=”1px” title_line_height=”1.5em” background_color=”#116A39″ width=”45%” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”7px||||false|false” custom_padding_tablet=”7px||||false|false” custom_padding_phone=”7px||||false|false” custom_padding_last_edited=”on|phone” title_font_size_tablet=”36px” title_font_size_phone=”18px” title_font_size_last_edited=”on|desktop” module_alignment_tablet=”center” module_alignment_phone=”center” module_alignment_last_edited=”on|phone” border_radii=”on|10px|10px|10px|10px” border_color_all=”#00a144″ box_shadow_style=”preset2″ locked=”off” global_colors_info=”{%22#003566%22:%91%22title_text_color%22%93}”][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” animation_style=”fade” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ global_colors_info=”{}”]<\/p>\n

MODULIS 1. Veicin\u0101\u0161anas strat\u0123ija <\/strong><\/p>\n

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    K\u0101 noteikt sava projekta veicin\u0101\u0161anas m\u0113r\u0137us?<\/p>\n<\/li>\n

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    Noskaidrosim, kuras platformas lab\u0101k izmantot da\u017e\u0101da veida projektiem.<\/p>\n<\/li>\n

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    Noskaidrosim veicin\u0101\u0161anas metodes savam projektam.<\/p>\n<\/li>\n

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    Izanaliz\u0113sim pirc\u0113ja ce\u013ca posmus.<\/p>\n<\/li>\n

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    Apskat\u012bsim piltuves tipus un izv\u0113l\u0113sim piem\u0113rot\u0101ko savam projektam.<\/p>\n<\/li>\n

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    Aizpildiet projekta veicin\u0101\u0161anas strat\u0113\u0123ijas pr\u0101ta karti (mind map).<\/p>\n<\/li>\n<\/ul>\n

    [\/et_pb_toggle][et_pb_toggle title=”2. Neiro-m\u0101rketings” _builder_version=”4.27.4″ _module_preset=”default” title_text_color=”#000000″ title_level=”h3″ title_font=”|700|||||||” title_font_size=”18px” body_text_color=”#000000″ body_font_size=”16px” background_color=”#F7F8F7″ animation_style=”fade” border_radii=”on|5px|5px|5px|5px” border_width_all=”0px” box_shadow_style=”preset3″ box_shadow_color=”#DCDFDE” global_colors_info=”{}”]<\/p>\n

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      Neiro-m\u0101rketinga defin\u012bcija<\/p>\n<\/li>\n

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      Auditorijas tipi<\/p>\n<\/li>\n

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      K\u0101 veidot rado\u0161os materi\u0101lus, kas piesaista uzman\u012bbu? Kr\u0101su uztvere <\/p>\n<\/li>\n

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      Neiro-m\u0101rketings pa\u0161prezent\u0101cij\u0101<\/p>\n<\/li>\n<\/ul>\n

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      MODULIS 2. Soci\u0101lie t\u012bkli<\/strong><\/strong><\/p>\n

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      [\/et_pb_text][et_pb_toggle title=”3. Soci\u0101lie t\u012bkli. FB & Insta ” _builder_version=”4.27.4″ _module_preset=”default” title_text_color=”#000000″ title_level=”h3″ title_font=”|700|||||||” title_font_size=”18px” body_text_color=”#000000″ body_font_size=”16px” background_color=”#F7F8F7″ custom_padding=”13px|||||” animation_style=”fade” border_radii=”on|5px|5px|5px|5px” border_width_all=”0px” box_shadow_style=”preset3″ global_colors_info=”{}”]<\/p>\n

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      • Paskaidrosim atkar\u012bbu starp sasniedzam\u012bbu un iesaisti.<\/li>\n
      • Izv\u0113l\u0113sim soci\u0101lo t\u012bklu savam projektam, izveidosim un noform\u0113sim lapas.<\/li>\n
      • Izv\u0113l\u0113sim veicin\u0101\u0161anas posmus atkar\u012bb\u0101 no izv\u0113l\u0113t\u0101s strat\u0113\u0123ijas un piltuves.<\/li>\n
      • Sp\u0113sim izv\u0113l\u0113ties pied\u0101v\u0101jumus (offers).<\/li>\n
      • Apskat\u012bsim katras soci\u0101l\u0101s platformas \u012bpatn\u012bbas.<\/li>\n<\/ul>\n

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        [\/et_pb_toggle][et_pb_toggle title=”4. Soci\u0101lie t\u012bkli. TikTok & YouTube ” _builder_version=”4.27.4″ _module_preset=”default” title_text_color=”#000000″ title_level=”h3″ title_font=”|700|||||||” title_font_size=”18px” body_text_color=”#000000″ body_font_size=”16px” background_color=”#F7F8F7″ animation_style=”fade” border_radii=”on|5px|5px|5px|5px” border_width_all=”0px” box_shadow_style=”preset3″ global_colors_info=”{}”]<\/p>\n

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          Sp\u0113siet izskaidrot atkar\u012bbu starp sasniedzam\u012bbu un iesaisti<\/p>\n<\/li>\n

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          Izv\u0113l\u0113sieties soci\u0101lo t\u012bklu savam biznesam, izveidosiet un noform\u0113siet lapu<\/p>\n<\/li>\n

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          Sp\u0113siet izv\u0113l\u0113ties veicin\u0101\u0161anas posmus atkar\u012bb\u0101 no izv\u0113l\u0113t\u0101s strat\u0113\u0123ijas un piltuves<\/p>\n<\/li>\n

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          Sp\u0113siet izv\u0113l\u0113ties pied\u0101v\u0101jumus (offers)<\/p>\n<\/li>\n

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          Iem\u0101c\u012bsieties at\u0161\u0137irt 3 satura veidus un katra uzdevumus<\/p>\n<\/li>\n

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          Sp\u0113siet pamatoti atbild\u0113t, k\u0101dus satura veidus izmantot savam projektam<\/p>\n<\/li>\n

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          Izveidosiet rubriku sarakstu savam projektam<\/p>\n<\/li>\n

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          Izdom\u0101siet t\u0113mas katrai rubrikai<\/p>\n<\/li>\n

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          Sp\u0113siet aizpild\u012bt satura pl\u0101nu savam projektam<\/p>\n<\/li>\n<\/ul>\n

          [\/et_pb_toggle][et_pb_toggle title=”5. AI saturs” _builder_version=”4.27.4″ _module_preset=”default” title_text_color=”#000000″ title_level=”h3″ title_font=”|700|||||||” title_font_size=”18px” body_text_color=”#000000″ body_font_size=”16px” background_color=”#F7F8F7″ animation_style=”fade” border_radii=”on|5px|5px|5px|5px” border_width_all=”0px” box_shadow_style=”preset3″ global_colors_info=”{}”]<\/p>\n

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            Iem\u0101c\u012bsimies at\u0161\u0137irt satura veidus un to uzdevumus<\/p>\n<\/li>\n

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            Sp\u0113siet pamatoti atbild\u0113t, k\u0101dus satura veidus izmantot savam projektam<\/p>\n<\/li>\n

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            Izveidosim rubriku sarakstu savam projektam<\/p>\n<\/li>\n

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            Izdom\u0101sim t\u0113mas katrai rubrikai (ar ChatGPT pal\u012bdz\u012bbu)<\/p>\n<\/li>\n

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            Sp\u0113siet aizpild\u012bt satura pl\u0101nu savam projektam<\/p>\n<\/li>\n

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            Apskat\u012bsim digit\u0101los r\u012bkus, kas pal\u012bdz\u0113s satura pl\u0101no\u0161an\u0101 un izveid\u0113<\/p>\n<\/li>\n<\/ul>\n

            [\/et_pb_toggle][et_pb_toggle title=”6. Satura m\u0101rketings” _builder_version=”4.27.4″ _module_preset=”default” title_text_color=”#000000″ title_level=”h3″ title_font=”|700|||||||” title_font_size=”18px” body_text_color=”#000000″ body_font_size=”16px” background_color=”#F7F8F7″ animation_style=”fade” border_radii=”on|5px|5px|5px|5px” border_width_all=”0px” box_shadow_style=”preset3″ global_colors_info=”{}”]<\/p>\n

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              Apskat\u012bsim vizu\u0101l\u0101 satura \u012bpatn\u012bbas soci\u0101lajos t\u012bklos un m\u0101jaslap\u0101<\/p>\n<\/li>\n

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              Sp\u0113siet izv\u0113l\u0113ties att\u0113lus ierakstiem soci\u0101lajos t\u012bklos<\/p>\n<\/li>\n

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              Apskat\u012bsim video tendences<\/p>\n<\/li>\n

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              Izp\u0113t\u012bsim programmas vizu\u0101l\u0101 satura apstr\u0101dei<\/p>\n<\/li>\n

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              Sp\u0113siet sagatavot tehnisko uzdevumu (TU) fotogr\u0101fam<\/p>\n<\/li>\n<\/ul>\n

              [\/et_pb_toggle][et_pb_toggle title=”7. Vizualais saturs” _builder_version=”4.27.4″ _module_preset=”default” title_text_color=”#000000″ title_level=”h3″ title_font=”|700|||||||” title_font_size=”18px” body_text_color=”#000000″ body_font_size=”16px” background_color=”#F7F8F7″ animation_style=”fade” border_radii=”on|5px|5px|5px|5px” border_width_all=”0px” box_shadow_style=”preset3″ global_colors_info=”{}”]<\/p>\n

                \n
              • \u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430?<\/span><\/li>\n
              • \u0420\u0430\u0431\u043e\u0442\u0430 \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u043c \u043a\u0430\u0431\u0438\u043d\u0435\u0442\u0435 Meta.<\/span><\/li>\n
              • \u0412\u044b\u0431\u0438\u0440\u0430\u0435\u043c \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u044b \u0426\u0410 \u0438 \u043f\u0440\u0438\u0434\u0443\u043c\u044b\u0432\u0430\u0435\u043c \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u044b.<\/span><\/li>\n
              • \u0420\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433, \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f Look a like<\/span><\/li>\n
              • \u0420\u0430\u0437\u0431\u043e\u0440 \u0440\u0435\u043a\u0440\u0430\u043c\u043d\u044b\u0445 \u0446\u0435\u043b\u0435\u0439.<\/span><\/li>\n<\/ul>\n

                [\/et_pb_toggle][et_pb_toggle title=”8. Video + mont\u0101\u017ea” _builder_version=”4.27.4″ _module_preset=”default” title_text_color=”#000000″ title_level=”h3″ title_font=”|700|||||||” title_font_size=”18px” body_text_color=”#000000″ body_font_size=”16px” background_color=”#F7F8F7″ animation_style=”fade” border_radii=”on|5px|5px|5px|5px” border_width_all=”0px” box_shadow_style=”preset3″ global_colors_info=”{}”]<\/p>\n

                  \n
                • \n

                  Izprat\u012bsim, k\u0101p\u0113c film\u0113t video un k\u0101 to izmantot<\/p>\n<\/li>\n

                • \n

                  Uzrakst\u012bsim pirmo scen\u0101riju<\/p>\n<\/li>\n

                • \n

                  Apskat\u012bsim video tendences<\/p>\n<\/li>\n

                • \n

                  Izp\u0113t\u012bsim programmas vizu\u0101l\u0101 satura apstr\u0101dei<\/p>\n<\/li>\n

                • \n

                  Sp\u0113siet sagatavot tehnisko uzdevumu (TU) fotogr\u0101fam\/videogr\u0101fam<\/strong><\/p>\n<\/li>\n<\/ul>\n

                  [\/et_pb_toggle][et_pb_toggle title=”9. M\u0113r\u0137tiec\u012bg\u0101 rekl\u0101ma. Teorija ” _builder_version=”4.27.4″ _module_preset=”default” title_text_color=”#000000″ title_level=”h3″ title_font=”|700|||||||” title_font_size=”18px” body_text_color=”#000000″ body_font_size=”16px” background_color=”#F7F8F7″ animation_style=”fade” border_radii=”on|5px|5px|5px|5px” border_width_all=”0px” box_shadow_style=”preset3″ global_colors_info=”{}”]<\/p>\n

                    \n
                  • Noskaidrosim, vai j\u016bsu produktu var reklam\u0113t Facebook<\/li>\n
                  • Izveidosim pied\u0101v\u0101jumu (offer) savam projektam<\/li>\n
                  • Izv\u0113l\u0113sim piem\u0113rotu vizu\u0101lo materi\u0101lu, \u0146emot v\u0113r\u0101 Meta rekl\u0101mas pras\u012bbas<\/li>\n
                  • Uzrakst\u012bsim rekl\u0101mas sludin\u0101jumu, izmantojot vienu no m\u0101rketinga formul\u0101m<\/li>\n
                  • \n
                      <\/ul>\n<\/li>\n<\/ul>\n

                      [\/et_pb_toggle][et_pb_toggle title=”10. M\u0113r\u0137tiec\u012bg\u0101 rekl\u0101ma. Prakse ” _builder_version=”4.27.4″ _module_preset=”default” title_text_color=”#000000″ title_level=”h3″ title_font=”|700|||||||” title_font_size=”18px” body_text_color=”#000000″ body_font_size=”16px” background_color=”#F7F8F7″ animation_style=”fade” border_radii=”on|5px|5px|5px|5px” border_width_all=”0px” box_shadow_style=”preset3″ global_colors_info=”{}”]<\/p>\n

                        \n
                      • \n

                        Iepaz\u012bsimies ar Ads Manager<\/p>\n<\/li>\n

                      • \n

                        Sp\u0113siet izv\u0113l\u0113ties rekl\u0101mas kampa\u0146as m\u0113r\u0137i<\/p>\n<\/li>\n

                      • \n

                        Izv\u0113l\u0113sim auditoriju p\u0113c interes\u0113m<\/p>\n<\/li>\n

                      • \n

                        Izveidosiet auditoriju retargetingam un Lookalike<\/p>\n<\/li>\n

                      • \n

                        Sp\u0113siet izv\u0113l\u0113ties izvieto\u0161anas vietas (placements)<\/p>\n<\/li>\n

                      • \n

                        Palaid\u012bsim rekl\u0101mas sludin\u0101jumu no rekl\u0101mas kabineta<\/p>\n<\/li>\n

                      • \n

                        Izveidosim rekl\u0101mas kampa\u0146u, kas sast\u0101v no vair\u0101k\u0101m sludin\u0101jumu grup\u0101m<\/p>\n<\/li>\n<\/ul>\n

                        [\/et_pb_toggle][et_pb_text _builder_version=”4.27.4″ custom_margin=”||1px|||” global_colors_info=”{}”]<\/p>\n

                        <\/strong><\/p>\n

                        MODULIS 3. Darbs ar m\u0101jaslapu <\/strong><\/p>\n

                        <\/strong><\/strong><\/p>\n

                        <\/strong><\/strong><\/p>\n

                        [\/et_pb_text][et_pb_toggle title=”11. Viet\u0146u veidot\u0101ji (konstru\u0113t\u0101ji) viet\u0146u izveidei” _builder_version=”4.27.4″ _module_preset=”default” title_text_color=”#000000″ title_level=”h3″ title_font=”|700|||||||” title_font_size=”18px” background_color=”#F7F8F7″ animation_style=”fade” border_radii=”on|5px|5px|5px|5px” border_width_all=”0px” border_color_all=”#F7F8F7″ box_shadow_style=”preset3″ global_colors_info=”{}”]<\/p>\n

                          \n
                        • Noskaidrosiet, vai projektam nepiecie\u0161ams landing vai m\u0101jaslapa<\/span><\/li>\n
                        • \n

                          Sp\u0113siet noteikt landing tipa veidu projektam<\/span><\/p>\n<\/li>\n

                        • \n

                          Sp\u0113siet noteikt ekr\u0101nus, kas nepiecie\u0161ami landingam<\/span><\/p>\n<\/li>\n

                        • \n

                          Uzz\u012bm\u0113siet sava landinga strukt\u016bru<\/span><\/p>\n<\/li>\n

                        • \n

                          Izveidosiet tekstus landingam<\/span><\/p>\n<\/li>\n

                        • \n

                          Izv\u0113l\u0113sit vizu\u0101lo materi\u0101lu landingam<\/span><\/p>\n<\/li>\n<\/ul>\n

                            \n
                          • \n
                              \n
                            • \n<\/ul>\n<\/li>\n<\/ul>\n

                              [\/et_pb_toggle][et_pb_toggle title=”12. Google Ads. Teorija ” _builder_version=”4.27.4″ _module_preset=”default” title_text_color=”#000000″ title_level=”h3″ title_font=”|700|||||||” title_font_size=”18px” body_text_color=”#000000″ body_font_size=”16px” background_color=”#F7F8F7″ animation_style=”fade” border_radii=”on|5px|5px|5px|5px” border_width_all=”0px” box_shadow_style=”preset3″ global_colors_info=”{}”]<\/p>\n

                                \n
                              • Noteiksim rekl\u0101mas kampa\u0146as veidu savam projektam<\/li>\n
                              • Izveidosim Google Ads rekl\u0101mas kabinetu<\/li>\n
                              • Pievienosim maks\u0101juma veidu<\/li>\n
                              • Iestat\u012bsim m\u0113r\u0137us Google Analytics<\/li>\n
                              • Sp\u0113siet izveidot UTM tagus un izmantot tos rekl\u0101m\u0101 un satur\u0101<\/li>\n
                              • Izv\u0113l\u0113sim atsl\u0113gv\u0101rdus savam projektam<\/li>\n
                              • \n
                                  <\/ul>\n<\/li>\n<\/ul>\n

                                  [\/et_pb_toggle][et_pb_toggle title=”13. Google Ads. Prakse ” _builder_version=”4.27.4″ _module_preset=”default” title_text_color=”#000000″ title_level=”h3″ title_font=”|700|||||||” title_font_size=”18px” body_text_color=”#000000″ body_font_size=”16px” background_color=”#F7F8F7″ animation_style=”fade” border_radii=”on|5px|5px|5px|5px” border_width_all=”0px” box_shadow_style=”preset3″ global_colors_info=”{}”]<\/p>\n

                                    \n
                                  • \n

                                    Sp\u0113siet izv\u0113l\u0113ties rekl\u0101mas kampa\u0146as m\u0113r\u0137i un izveidot kampa\u0146u grupu<\/p>\n<\/li>\n

                                  • \n

                                    Sp\u0113siet aizpild\u012bt nepiecie\u0161am\u0101s sada\u013cas veiksm\u012bgai sludin\u0101juma palai\u0161anai<\/p>\n<\/li>\n

                                  • \n

                                    Izveidosim un palaid\u012bsim rekl\u0101mas sludin\u0101jumu<\/p>\n<\/li>\n

                                  • \n
                                      <\/ul>\n<\/li>\n<\/ul>\n

                                      [\/et_pb_toggle][et_pb_toggle title=”14. Anal\u012btisko atskai\u0161u veido\u0161ana” _builder_version=”4.27.4″ _module_preset=”default” title_text_color=”#000000″ title_level=”h3″ title_font=”|700|||||||” title_font_size=”18px” body_text_color=”#000000″ body_font_size=”16px” background_color=”#F7F8F7″ animation_style=”fade” border_radii=”on|5px|5px|5px|5px” border_width_all=”0px” box_shadow_style=”preset3″ global_colors_info=”{}”]<\/p>\n

                                        \n
                                      • \n

                                        Izprat\u012bsim projekta caursp\u012bd\u012bg\u0101s anal\u012btikas (skvoznoj anal\u012btikas) pamatus<\/p>\n<\/li>\n

                                      • \n

                                        Apr\u0113\u0137in\u0101sim rekl\u0101mas bud\u017eetu<\/p>\n<\/li>\n

                                      • \n

                                        Izveidosim projekta anal\u012btisko atskaiti<\/p>\n<\/li>\n

                                      • \n
                                          <\/ul>\n<\/li>\n<\/ul>\n

                                          [\/et_pb_toggle][et_pb_text _builder_version=”4.27.4″ custom_margin=”||1px|||” global_colors_info=”{}”]<\/p>\n

                                          <\/strong><\/p>\n

                                          MODULIS 4. Projektu vad\u012bba \/ p\u0101rdo\u0161ana <\/strong><\/span><\/h5>\n

                                          <\/strong><\/strong><\/p>\n

                                          <\/strong><\/strong><\/p>\n

                                          [\/et_pb_text][et_pb_toggle title=”15. Digit\u0101lie r\u012bki projektu vad\u012bbai” _builder_version=”4.27.4″ _module_preset=”default” title_text_color=”#000000″ title_level=”h3″ title_font=”|700|||||||” title_font_size=”18px” body_text_color=”#000000″ body_font_size=”16px” background_color=”#F7F8F7″ animation_style=”fade” border_radii=”on|5px|5px|5px|5px” border_width_all=”0px” box_shadow_style=”preset3″ global_colors_info=”{}”]<\/p>\n

                                            \n
                                          • \n

                                            Projekta vad\u012bbas r\u012bki \u2013 Trello, Asana, Jira<\/p>\n<\/li>\n

                                          • \n

                                            Komandas darba organiz\u0113\u0161ana, sapulces un konferences<\/p>\n<\/li>\n

                                          • \n

                                            Google r\u012bki biznesam<\/p>\n<\/li>\n

                                          • \n
                                              <\/ul>\n<\/li>\n<\/ul>\n

                                              [\/et_pb_toggle][et_pb_toggle title=”16. Person\u012bgais z\u012bmols. Efekt\u012bva savu pakalpojumu p\u0101rdo\u0161ana ” _builder_version=”4.27.4″ _module_preset=”default” title_text_color=”#000000″ title_level=”h3″ title_font=”|700|||||||” title_font_size=”18px” body_text_color=”#000000″ body_font_size=”16px” background_color=”#F7F8F7″ animation_style=”fade” border_radii=”on|5px|5px|5px|5px” border_width_all=”0px” box_shadow_style=”preset3″ global_colors_info=”{}”]<\/p>\n

                                                \n
                                              • \n

                                                K\u0101 izveidot veiksm\u012bgu person\u012bgo z\u012bmolu?<\/p>\n<\/li>\n

                                              • \n

                                                Par ko run\u0101t ar auditoriju?<\/p>\n<\/li>\n

                                              • \n

                                                Veiksm\u012bgu sadarb\u012bbu nosl\u0113pums<\/p>\n<\/li>\n

                                              • \n
                                                  <\/ul>\n<\/li>\n<\/ul>\n

                                                  [\/et_pb_toggle][et_pb_toggle title=”17. LinkedIn un portfe\u013ca izveide” _builder_version=”4.27.4″ _module_preset=”default” title_text_color=”#000000″ title_level=”h3″ title_font=”|700|||||||” title_font_size=”18px” body_text_color=”#000000″ body_font_size=”16px” background_color=”#F7F8F7″ animation_style=”fade” border_radii=”on|5px|5px|5px|5px” border_width_all=”0px” box_shadow_style=”preset3″ global_colors_info=”{}”]<\/p>\n

                                                    \n
                                                  • \n

                                                    Izprat\u012bsim galven\u0101s LinkedIn at\u0161\u0137ir\u012bbas no cit\u0101m platform\u0101m<\/p>\n<\/li>\n

                                                  • \n

                                                    Sak\u0101rtosim savu profilu<\/p>\n<\/li>\n

                                                  • \n

                                                    Izveidosim biznesa lapu un iepaz\u012bsimies ar public\u0113\u0161anas iesp\u0113j\u0101m<\/p>\n<\/li>\n

                                                  • \n

                                                    Iepaz\u012bsimies ar platform\u0101m portfe\u013ca izveidei<\/p>\n<\/li>\n

                                                  • \n
                                                      <\/ul>\n<\/li>\n<\/ul>\n

                                                      [\/et_pb_toggle][et_pb_toggle title=”18. Eks\u0101mens” _builder_version=”4.27.4″ _module_preset=”default” title_text_color=”#000000″ title_level=”h3″ title_font=”|700|||||||” title_font_size=”18px” body_text_color=”#000000″ body_font_size=”16px” background_color=”#F7F8F7″ animation_style=”fade” border_radii=”on|5px|5px|5px|5px” border_width_all=”0px” box_shadow_style=”preset3″ global_colors_info=”{}”]<\/p>\n

                                                        \n
                                                      • Projekta aizst\u0101v\u0113\u0161ana<\/li>\n
                                                      • \n<\/ul>\n

                                                        [\/et_pb_toggle][et_pb_text _builder_version=”4.27.4″ text_font_size=”16px” header_font=”Roboto||||||||” global_colors_info=”{}”]<\/p>\n

                                                        <\/strong><\/h3>\n

                                                        <\/strong><\/h3>\n

                                                        <\/strong><\/h3>\n

                                                        <\/strong><\/h3>\n

                                                        <\/strong><\/h3>\n

                                                        Organizatorisk\u0101 inform\u0101cija:<\/strong><\/h2>\n

                                                        <\/strong><\/p>\n

                                                        <\/strong><\/p>\n

                                                        <\/strong><\/p>\n

                                                          \n
                                                        • Nodarb\u012bbas notiek klusaj\u0101 R\u012bgas centr\u0101, no plkst. 18:00 l\u012bdz 20:30, divas reizes ned\u0113\u013c\u0101 \/ hibr\u012bda form\u0101ts <\/span><\/strong><\/li>\n
                                                        • Liel\u0101kais uzsvars tiek likts uz praktisko prasmju apguvi<\/span><\/span><\/strong><\/li>\n
                                                        • Apm\u0101c\u012bba notiek adres\u0113 Jura Mer\u0137e\u013ca iela 21<\/span> ar tie\u0161raidi tie\u0161saist\u0113<\/span><\/strong><\/li>\n
                                                        • Kursa laik\u0101 tiek nodro\u0161in\u0101ta kuratora atbalsts<\/strong><\/span><\/li>\n
                                                        • Apm\u0101c\u012bbas maksa: 850 EUR (m\u016bsu absolventiem 730\u20ac)<\/span>, ar iesp\u0113ju sadal\u012bt maks\u0101jumu 4 da\u013c\u0101s<\/span><\/strong><\/li>\n
                                                        • Programmai ir R\u012bgas domes licence, kas \u013cauj da\u013c\u0113ji atmaks\u0101t izdevumus, iesniedzot deklar\u0101ciju<\/strong><\/span><\/li>\n<\/ul>\n

                                                          [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ min_height=”483px” custom_padding=”3px|||||” bottom_divider_style=”slant” bottom_divider_color=”#116A39″ bottom_divider_flip=”vertical” global_colors_info=”{}” disabled_on=”on|on|on” disabled=”on”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ global_colors_info=”{}”]<\/p>\n

                                                          Ko absolventi saka par kursu?<\/strong><\/h2>\n

                                                          [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_video src=”https:\/\/www.youtube.com\/watch?v=LcVb4UdQj-U” _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_video src=”https:\/\/www.youtube.com\/watch?v=gZEU0NtYLkY” _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_video src=”https:\/\/www.youtube.com\/watch?v=wDMkUk7KVx8&t=1s” _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Contact” module_id=”forma” _builder_version=”4.27.4″ background_color=”#006B30″ background_color_gradient_direction=”1deg” custom_padding=”0||0||true|false” top_divider_height=”0px” bottom_divider_style=”slant” bottom_divider_color=”#222222″ bottom_divider_height=”47px” bottom_divider_flip=”vertical” hover_transition_duration=”200ms” saved_tabs=”all” global_colors_info=”{}” disabled_on=”on|on|on” disabled=”on”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ text_font=”||||||||” text_text_color=”#ffffff” text_font_size=”16px” text_line_height=”2em” ul_font=”||||||||” header_font=”||||||||” header_2_font=”Open Sans|600|||||||” header_2_text_color=”#ffffff” header_2_font_size=”45px” header_2_line_height=”1.2em” header_3_font=”||||||||” text_orientation=”center” background_layout=”dark” max_width=”800px” max_width_last_edited=”off|desktop” module_alignment=”center” custom_margin=”|||” custom_padding=”|||” header_2_font_size_tablet=”35px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

                                                          Re\u0123istr\u0101cija:<\/h2>\n

                                                          [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.17.3″ _module_preset=”default” custom_padding=”4px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][wpforms_selector form_id=”16888″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/wpforms_selector][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ theme_builder_area=”post_content” _builder_version=”4.27.7″ _module_preset=”default”][et_pb_row _builder_version=”4.27.7″ _module_preset=”default” theme_builder_area=”post_content” max_width=”1400px” width=”100%” width_last_edited=”on|phone” hover_enabled=”0″ sticky_enabled=”0″ width_phone=”100%” custom_margin=”-52px|auto||auto||” width_tablet=”100%”][et_pb_column _builder_version=”4.27.7″ _module_preset=”default” type=”4_4″ theme_builder_area=”post_content”][et_pb_code _builder_version=”4.27.7″ _module_preset=”default” theme_builder_area=”post_content” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n