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Comprehensive Training

Digital Marketing and Sales

Training for your professional development

Next course — Oct 13
Why did we combine SMM and Digital Marketing?

For 4 years, we have been training adults in two main areas: SMM and Digital Marketing. But as we can see, technology is rapidly advancing, and businesses have to adapt to these changes. As educational representatives, we are obliged to train competent specialists equipped with digital tools for business development. What do we see today?

Training Process
  • AI writes posts and selects quite reasonable visuals for them
  • The job market demands specialists who can provide a full range of services: from managing social media pages to setting up Google Ads and providing comprehensive reports
  • Digitalization of business processes has touched literally every sphere, and those who resist will become uncompetitive and suffer losses
  • Specialists are forced to constantly learn, and technologies help us with this. However, you need to know how to apply them
  • Even a first-grader can shoot a video on a phone and edit it in CapCut. Can you? If not, you urgently need to do something about it
  • Communication skills remain trending. And for a person doing advertising in the digital space, this is a must-have skill. Often you need to find a person, come up with a script, handle force majeure, and not go crazy. Did we mention stress resistance?
Training Program (17 lessons + project defense)

Module 1. Promotion Strategy

1. Promotion Strategy

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  • How to determine the promotion goals of your project?
  • Determine which platforms are better for different types of projects
  • Determine promotion methods for your project
  • Analyze customer journey stages
  • Look at types of funnels and choose the right one for your project
  • Fill out a mind map of the project promotion strategy

2. Neuromarketing

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  • Definition of neuromarketing
  • Types of audience
  • How to create engaging creatives? Color perception
  • Neuromarketing in self-presentation

Module 2. Social Media

3. Social Media. FB & Insta

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  • Explain the dependence of reach on engagement
  • Choose a social network for your project, create and design pages
  • Choose promotion stages depending on the chosen strategy and funnel
  • Be able to choose offers
  • Look at the specifics of each social network

4. Social Media. Tiktok & YouTube

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  • Explain reach dependence on engagement
  • Choose a social network for your business, set up and format the page
  • Choose promotion stages based on strategy and funnel
  • Choose offers
  • Learn to distinguish 3 types of content and their tasks
  • Argue which types of content to use in your project
  • Create a rubricator for your project
  • Come up with topics for each rubric
  • Fill out a content plan for your project

5. AI in content

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  • Learn to distinguish types and tasks of content
  • Argue which types of content to use in your project
  • Create a rubricator for your project
  • Come up with topics for each rubric (with ChatGPT's help)
  • Fill out a content plan for your project
  • Review digital tools that help in content planning and creation

6. Content Marketing

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  • Understand post structure
  • Choose a catchy headline
  • Decide on CTA (call to action)
  • Write text for a banner
  • Emojis in text — are they needed?

7. Visual Content

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  • Что такое таргетированная реклама? (What is targeted advertising?)
  • Working in the Meta Ads Manager
  • Choosing target audience segments and inventing creatives
  • Retargeting, Look-a-like audience
  • Analysis of advertising goals

8. Video + Editing

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  • Discuss why to shoot video and how to use it
  • Write the first script
  • Look at video trends
  • Explore programs for working with visuals
  • Create a technical brief for a photographer/videographer

9. Targeted Advertising. Theory

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  • Determine if your product can be advertised on Facebook
  • Create an offer for your project
  • Select appropriate visuals based on Meta requirements
  • Write an ad using a marketing formula

10. Targeted Advertising. Practice

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  • Get comfortable in Ads Manager
  • Choose an ad campaign objective
  • Choose audience by interests
  • Create retargeting and Look-a-like audiences
  • Choose placements
  • Launch an ad from the ad account
  • Create an ad campaign consisting of multiple ad sets

Module 3. Working with a Website

11. Website Builders

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  • Determine if a landing page or website is needed for the project
  • Determine the type of landing page
  • Determine the screens needed for the landing page
  • Draw the structure of your landing page
  • Create texts for the landing page
  • Select visuals for the landing page

12. Google Ads. Theory

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  • Determine ad campaign type for your project
  • Create a Google Ads account
  • Add payment method
  • Set goals in Google Analytics
  • Create utm tags and use them in advertising and content
  • Select keywords for your project

13. Google Ads. Practice

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  • Choose campaign objective and create a campaign group
  • Fill in necessary tabs for successful ad launch
  • Create and launch an ad

14. Building Analytical Reports

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  • Analyze basics of end-to-end analytics for the project
  • Calculate ad budget
  • Create a project analytics report

Module 4. Project Management and Sales

15. Digital Tools for Project Management

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  • Project management tools — Trello, Asana, Jira
  • Organizing teamwork, meetings, and conferences
  • Google tools for business

16. Personal Brand. Effective Selling of Your Services

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  • How to build a successful personal brand?
  • What to talk about with the audience?
  • The key to successful collaborations

17. LinkedIn and Portfolio Creation

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  • Analyze main differences of LinkedIn from other platforms
  • Organize your profile
  • Create a business page and explore posting options
  • Explore platforms for creating a portfolio

18. Exam (Project Defense)

Organizational Information
  • Classes in the quiet center of Riga, from 18:00 to 20:30, twice a week / hybrid format
  • Maximum focus on practical skills
  • Training takes place at Merķeļa iela 21 with online broadcasting
  • Curator support throughout the entire course
  • Tuition fee €850 (for our graduates €730), with the option to pay in installments
  • The program is licensed by the Riga City Council, which allows you to refund part of the cost when filing a tax return
Training Process 1 Training Process 2

Course price: 850 €

For MOST graduates — 730 €. Installment payment available.

Course Application Form

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