GOOGLE ADS + ANALYTICS 4
- Create an advertising account
- Prepare ad creatives
- Learn how to work with keywords
- Explore the depths of analytics
- Set up an advertising budget
- Understand how to evaluate ad campaign effectiveness
- For those who want to learn how to set up search ads for their project
- For those who have tried but still couldn't figure it out
- For those who want to expand their competencies and increase their average check
- For those who are afraid to migrate to Analytics 4 on their own
SMM Specialists
Who want to track project analytics and expand their range of provided services.
Digital Marketers
The intensive will refresh your view on digital. Using case studies, you will see how to attract a target audience to a new product or a new audience to a well-known product.
Entrepreneurs and Freelancers
You will be able to figure out the intricacies of digital ad campaigns yourself, better control contractors, and optimize your ad spend.
Svyatoslav Ulyanov-Thomson
Google Ads specialist with experience since 2018, worked in Google Partner agencies and as a freelancer, managed ad budgets up to €20,000 per month, led a team of Google Ads specialists, and trained employees from scratch to middle level in 3 months. Education: RISEBA (Advertising and Public Relations).
DAY 1. Principles of Google Ads
- Google Ads and SEO – what's the difference?
- Which products are suitable for Google Ads?
- Ad campaign goals
- Algorithm for creating an ad campaign
- How to set up geo-targeting?
- Creating an ad and ad groups
- Working with keywords
- Principle of working with a bilingual audience
DAY 2. Google Ads Account
- Registering a Google Ads account
- Overview of dashboard tabs
- Keyword selection algorithm
- What are negative keywords?
- Keyword match types
- Creating an advertisement
DAY 3. Mastering Analytics
- What is Google Analytics?
- Moving to Analytics 4
- Why do we need events in Google Analytics?
- Overview of the Google Analytics interface
- Setting up events for your own project
- KPIs in advertising
- Full course price is €200 (€180 for our graduates)
- The cost of a single class is €70
- Classes will be held on March 17, 19, and 24 online, from 18:00 to 20:30
- There will be homework after each class
- You must attend the lecture with your own laptop, or notify us in advance if you don't have one
Intensive price: 200 €
For MOST graduates — 180 €
Intensive Application Form
Please fill out the form below to register.