For Advanced Users
Perfect for those who have already experienced the joys of setting up targeted ads on Facebook and Instagram
This course is for you if:
You are already familiar with Business Manager
There is no limit to perfection in ad targeting. The Meta ad platform is constantly changing. We will help you navigate the ad account jungle and delve into options that are incomprehensible to beginners.
You are an SMM specialist eager to grow
We all understand that it is simply impossible to promote an account without paid advertising. Do you want to provide a full package of services to your clients and increase your rates? Join our training.
You have your own business or project
If you run the show yourself and perform all functions, including ad setup, then this is definitely for you. Without high-quality targeting, it is very difficult to sell.
Course Instructor
Jekaterina Koreshkova
Internet marketer, agency founder and director, MOST Business School lecturer. A certified expert with years of experience managing large-scale advertising campaigns.
Intensive Curriculum
09.11. Preparation for ad launch
- Advertising policies
- Express project analysis
- Preparing an account for ad launch
- Advertising objectives – how and when to use them
- Sales copy and offers
11.11. Business Manager settings and advanced features
- General audience settings
- Retargeting and look-a-like audiences
- Working with the media library
- Creative Hub and Pixel setup
- Events manager — setting up conversions
- Catalogs, e-commerce, and Facebook Concierge
- Launching an ad campaign
13.11. Advertising strategies
- Advertising funnels and Budget planning
- Ad optimization
- ROI-focused advertising campaigns
- Analysis and advertising reports
Important before starting
- The course will take place over 3 evenings via remote online sessions.
- Dates: November 9, 11, and 13 from 18:00 to 20:30.
- Full intensive cost is 200 EUR (special price for alumni — 150 EUR).
- Requirement: you already have business accounts on Facebook & Instagram, and access to Ads Manager.
Course price: 200 €
For MOST alumni — 150 €
Application Form
Please fill out the form below to register.