Social Networks for Business Development In-Person
In-demand skills in the labor market for business promotion
Why attend the course "Social Networks for Business Development"?
Today, social networks are the place where decisions are made — what to buy, whom to trust, whom to contact. This means that a specialist who knows how to manage this environment is needed by practically every company, brand, and project, and the demand for these experts continues to grow rapidly.
In the course, you will learn everything you need to become such a professional: how to create a well-thought-out marketing strategy, write texts that attract and engage the audience, create high-quality visual and video content, as well as set up and manage targeted advertising. In short — to become a social media master whose skills for business development are in demand regardless of the industry.
What will the course "Social Networks for Business Development" give you?
Stable income
Specialists who know how to work with social networks are needed by every business: both small companies and large brands. Therefore, a lack of work or orders is not a threat.
Freedom to work from anywhere
This job is not tied to an office or a city - you can work remotely, while traveling, or combining it with other activities.
Practical skills for business
In the course, you will learn not only theory but also real tools: strategy, texts, visual content, and setting up ads that you can use right after the lesson.
Opportunity to promote your business
If you already have your own product, service, or idea, these skills will allow you to professionally promote it on social networks yourself without spending money on outsourcing.
Interesting projects
Work in social networks is never boring — every client, product, and campaign is a new challenge and a new experience.
New career opportunities
By mastering this profession, you gain a tool that is equally useful both for those looking for new career opportunities and for those who want to develop their own brand.
Program of the course "Social Networks for Business Development"
1. Promotion strategy in social networks
- What is a strategy in social networks.
- Strategic goals.
- Identifying the target audience.
- Competitor analysis.
- Use of AI in strategic planning.
- Defining the specialist's responsibilities.
2. Business promotion on the Facebook platform
- Features of the platform and audiences.
- Preparing an account for promotion.
- How to get the first followers.
- Working with content.
- How to run contests.
- Analytics of indicators.
- AI for content generation.
- Auto-posting.
3. Business promotion on Instagram and TikTok
- Instagram trends and algorithms.
- Advertising methods on Instagram (white/gray).
- Profile description.
- Instagram and brands (personal and corporate brand).
- Selling on Instagram.
- Advertising through stories.
- Analytics of indicators.
- TikTok audience.
- Advertising opportunities for business.
4. Content marketing in social networks
- Goals and objectives of content marketing.
- Main content formats.
- AI in content creation — main aspects of use.
- Audience and funnel.
- Content strategy: from idea to publication.
- Metrics and efficiency.
5. Visual content for business
- How to use it and what goals to achieve;
- How to correctly write a brief (TOR) for a designer and photographer;
- Development of creative ideas;
- Creating images and videos using popular services.
6. Video and editing for social networks
- The role of video format in social networks;
- Trends;
- Equipment overview;
- Generating ideas for your videos;
- Processing, editing.
7. Targeted advertising. Part 1
- What is targeted advertising?
- Working in the Meta Ads Manager.
- Selecting target audience segments and developing creative materials.
- Retargeting, Lookalike audience.
- Analysis of advertising goals.
8. Targeted advertising. Part 2
- Practical lesson on working in the Facebook / Instagram Ads Manager.
- Working on client projects / practice.
9. Statistics and analytics in social networks
- How to read the numbers and increase efficiency?
- Organic growth and advertising reach.
- Offer. Trigger. Conversion.
- Dealing with negativity.
10. LinkedIn, portfolio creation, starting work
- Profile and skills setup.
- What do employers pay attention to?
- What to share to maintain professional competence.
- Creating and setting up a business account.
- Features of paid and free promotion.
11. Final test and project defense
Organizational information about the course "Social Networks for Business Development"
- In-person classes from 18:00 to 20:15, once a week.
- The program is designed for class work and independent work on your project.
- Classes take place at Merķeļa street 21.
- The tuition fee is 700€ (600€ for our alumni). To register for the course, a prepayment of 50€ is required. If the group is not formed, the advance is refunded. The course can be paid in installments.
- After each lecture, the student receives homework in the virtual cabinet.
- We will answer all questions about the course by phone 20003463 or email [email protected].
Course participation: 700€
For MOST alumni — 600€. Prepayment for reservation: 50€.
Course application form
Please fill out the form below. A prepayment of 50€ is required to reserve a place.