Social Media for Business
In-demand skills in the job market
Why take the "Social Media for Business" course?
Today, social media is where decisions are made: what to buy, who to trust, and who to contact. This means that a person who knows how to work professionally in this environment is needed by almost every company, brand, and project. For this reason, the demand for SMM specialists continues to grow rapidly.
In the "Social Media for Business" course, you will master everything you need to become an advanced SMM specialist: how to build a well-thought-out promotion strategy, write texts that attract and retain an audience, create high-quality visual and video content, and set up and run targeted advertising. In short, you will become a "master of social networks" whose skills are in demand regardless of the industry.
What will this give you personally?
Stable income
SMM specialists are needed by any business and brand, so there will be no shortage of work or projects.
Freedom to work
This profession is not tied to an office or a specific city — you can work remotely, travel, or combine it with other activities.
Practical skills
In the course, you will master not only the theory but also real tools — strategy, copywriting, visual content, and ad setup, which can be used right after the class.
Promote your business
If you already have your own product, service, or idea, SMM skills will allow you to independently and professionally promote it on social networks, saving budget on contractors.
Interesting projects
The work of an SMM specialist is never boring — every client, product, and company is a new challenge and a new experience.
New career opportunities
By mastering this profession, you get a tool that is equally useful both for those building a new career and for those who want to grow their own brand.
Course Program (11 classes + project defense)
1. Promotion Strategy
- What a social media strategy is.
- Strategy goals.
- Defining the target audience.
- Competitor analysis.
- Application of AI in strategic planning.
- Defining the duties of an SMM specialist.
2. Facebook Promotion
- Features of the platform and audiences.
- Preparing an account for promotion.
- How to get your first followers.
- Working with content.
- How to run contests.
- Metrics analytics.
- AI for content generation.
- Autoposting.
3. Instagram and TikTok Promotion
- Trends and Instagram algorithms.
- Advertising methods in Instagram (white/grey).
- Profile description.
- Instagram and brands (personal and corporate brand).
- Sales in Instagram.
- Advertising through stories.
- Metrics analytics.
- TikTok audience.
- Advertising opportunities for business.
4. Content Marketing
- Goals and objectives of content marketing.
- Main content formats.
- AI in content creation — main aspects of use.
- Audience and funnel.
- Content strategy: from idea to publication.
- Metrics and effectiveness.
5. Visual Content
- How to use it and what goals to achieve;
- How to correctly compose a brief for a designer and photographer;
- Developing creative ideas;
- Creating images and videos using popular services.
6. Video + Editing
- The role of video format in social networks;
- Trends;
- Equipment overview;
- Generating ideas for your videos;
- Processing, editing.
7. Targeted Advertising. Part 1
- What is targeted advertising?
- Working in the Meta Ads Manager.
- Choosing TA segments and inventing creatives.
- Retargeting, Look a like audience.
- Analysis of advertising goals.
8. Targeted Advertising. Part 2
- Practice lesson on working in the Facebook / Instagram Ads Manager.
- Working on customer projects / practice.
9. Statistics and Analytics
- How to read numbers and increase efficiency?
- Organic growth and advertising reach.
- Offer. Trigger. Conversion.
- Working with negativity.
10. LinkedIn, Portfolio Packaging, Starting Work
- Profile and skills formatting.
- What do employers pay attention to?
- What to share to maintain prof. competence.
- Creating and designing a business account.
- Features of paid and free promotion.
11. Final Test
Organizational details
- 11 classes await you from 18:00 to 20:15, once a week.
- The program is designed for class work and independent work on your project.
- The training takes place at Merķeļa iela 21.
- The tuition fee is 700€ (for our graduates 600€). To register for the course, an advance payment of 50€ is required. If the group is not formed, you will get the advance back. You can pay for the course in installments.
- After each lecture, the student receives homework in a virtual cabinet.
- We will answer all questions about the course by phone 20003463, or email [email protected].
Course fee: 700€
For MOST graduates — 600€. Prepayment for reservation: 50€.
Course Application
Please fill out the form below. A prepayment of 50€ is required to reserve a place.