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Online Course

Social Networks for Business Development Independently

12 video lectures + templates. Learn at your own pace and advance your business.

Price from 99 €

Participation Formats for the "Social Networks for Business Development" Course

Independent

99 €
  • 12 video lectures (recorded)
  • Canva templates
  • Checklists
  • Access for 6 months
  • Certificate

With a Curator

199 €
  • Everything included in the 99 € package
  • Calls with the curator upon request
  • Homework review
  • Telegram chat
  • Assistance with the first client

SMM Course Program for Independent Study

1. Promotion Strategy in Social Networks

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  • What is a strategy in social networks
  • Strategy goals
  • Determining the target audience
  • Competitor analysis
  • Using AI in strategic planning
  • Defining the specialist's responsibilities

2. Business Promotion on Facebook Platform

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  • Platform and audience features
  • Preparing the account for promotion
  • How to get the first followers
  • Working with content
  • How to run contests
  • Performance analytics
  • AI for content generation
  • Autoposting

3. Business Promotion on Instagram and TikTok

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  • Instagram and TikTok trends, algorithms
  • Promotion methods (white/gray)
  • Working with personal and corporate brands
  • Profile description and attracting initial followers
  • Sales and content creation (including Stories and short videos)
  • Paid and free advertising options for business
  • Performance analytics and platform audience specifics

4. Content Marketing in Social Networks

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  • Goals and tasks of content marketing
  • Main content formats
  • AI in content creation — main usage aspects
  • Audience and funnel
  • Content strategy: from idea to publication
  • Metrics and efficiency

5. Visual Content for Business

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  • How to use it and what goals to achieve
  • How to correctly draft a brief (TOR) for a designer and photographer
  • Developing creative ideas
  • Creating images and videos using popular services

6. Video and Editing for Social Networks

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  • The role of video format in social networks
  • Trends
  • Hardware overview
  • Generating ideas for your videos
  • Processing, editing

7. Targeted Advertising. Part 1

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  • What is targeted advertising?
  • Working in the Meta advertising account
  • Selecting target audience segments and developing creatives
  • Retargeting, Lookalike audiences
  • Analysis of advertising goals

8. Targeted Advertising. Part 2

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  • Practical lesson on working in the Facebook / Instagram advertising account. Working on client projects / practice

9. Targeted Advertising. Part 3

10. Statistics and Analytics in Social Networks

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  • How to read numbers and increase efficiency?
  • Organic growth and advertising reach
  • Offer. Trigger. Conversion
  • Handling negativity

11. LinkedIn, Portfolio Design, Starting Work

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  • Profile and skills design
  • What do employers pay attention to?
  • What to share to maintain professional competence
  • Creating and designing a business account
  • Features of paid and free promotion

12. Final Test

Course price: from 99 €

Choose the most suitable participation format and start training.

Application form for the SMM course

Please fill out the form below to start training.