Fundamentals of Artificial Intelligence
How artificial intelligence works, how to create prompts that give precise results, and how to use ChatGPT, Gemini, and Claude in daily work — without unnecessary theory.
What awaits you in the "Fundamentals of Artificial Intelligence" training?
Basics and algorithms
Learn the basic concepts of AI and real-world examples of neural network applications in business and daily life.
The most powerful AI assistants
Practical work with the most modern models: ChatGPT, Gemini, Claude, and Perplexity for information analysis.
Prompt engineering
How to correctly formulate prompts to get the most accurate and high-quality results.
Content generation
Creating professional texts and visual materials using AI tools.
Integration in marketing
Automation of content planning and post creation for social networks.
Security and ethics
How to protect data, respect copyrights, and use AI tools safely and legally.
Course Instructors
Jeļena Maksimenko
Master's degree in business management, LBTU lecturer, head of an educational center. Expert in the development and management of educational programs.
Kitija Spēka-Štobe
Marketing strategist with 8 years of experience. Practically teaches how to turn followers into loyal customers with content and how to effectively use social networks for business.
"Fundamentals of Artificial Intelligence" Course Program
1. AI basics and application
- What is artificial intelligence: terminology and basic concepts.
- Examples of AI use in daily life and business.
- Opportunities and limitations in various industries.
2. Overview of AI tools
- ChatGPT: capabilities and usage scenarios.
- Advantages of Gemini and Claude tools in work processes.
- Perplexity and NotebookLM for information search and structuring.
3. Creating effective prompts
- What is a prompt and how it affects the quality of AI responses.
- Practical examples for customer service and planning.
- Ideal request structure: setting clear tasks.
4. Digital content creation
- Generating texts and images using AI.
- Choosing the right tool for content creation.
- Editing and quality control of generated content.
5. AI integration in marketing
- Applying AI for content planning and audience analysis.
- Generating texts for various social networks.
- Practical tips for effective integration into strategies.
6. Data protection and ethics
- Confidentiality and data security in the AI environment.
- Intellectual property and principles of responsible use.
- Recommendations for safe integration into the work process.
7. Final work and project defense
- Development and presentation of your own project.
- Practical evaluation of tool management skills.
Organizational Information
- Format: Online training. All classes are recorded.
- Content: Concentrated theory, practical tasks, and final work.
- Tools: Practical work with ChatGPT, Gemini, Claude, Perplexity, etc.
- Document: A certificate is issued upon successful completion.
Artificial Intelligence Course
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Application submission for the "Fundamentals of Artificial Intelligence" course
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